In a strategic partnership, Getinge will partner up with researchers from the School of Business, Economics and Law at University of Gothenburg, Sweden, on activities related to customer centric innovation and sustainability.
Through the partnership, Getinge will gain access to the researchers’ socially relevant and applicable knowledge, it states in a press release.
“It has a high ambition and intends to contribute to an in-depth understanding of sustainable business development.”
“I am very excited about the program and the structured collaboration that the School of Business, Economics and Law has developed together with Getinge. It has a high ambition and intends to contribute to an in-depth understanding of sustainable business development. The program is an innovative way of organizing research collaboration with organizations outside the academy, which ensures both high societal relevance and fundamental academic values. Thus, it also constitutes a model for the future,” says Per Cramér, Dean of the School of Business, Economics and Law.
A large and important part of the collaboration is two doctoral student positions where one will study the organization of innovation and the other strategic sustainability.
CO2-neutral in 2025
The project organization of innovation will focus on how Getinge can improve processes and organization of activities, where people with different expertise participate, in order to enable innovation of new products and solutions. This includes mobilizing knowledge and coordinating activities and responsibilities within the company as well as with other partners and customers (eg doctors, nurses, hospital technicians).
The strategic sustainability project will focus on the companies’ attempts to move sustainability activities into the core business. Getinge has recently communicated an ambition to be CO2-neutral in 2025 as a strategic step in being at the forefront of its industry in terms of sustainability work. Important aspects for the doctoral project include how to integrate sustainability into product development and offers to customers.
Photo: Getinge Hybrid OR