Published on May 6th, 2015 | by Veryday


Improving Women’s Health Globally

For the eighth year running, the annual 33-List awards appointed Sweden’s most innovative young technology companies.

To win one of the prestigious 33 spots on the list, companies must have an offering based on technical innovation with an international potential, and be no older than seven years.

The winner of the JumpStart award, given to the company believed to have the greatest potential for growth through design, was the medical company Gynius, developers of a product called Gynocular. Gynocular is the world’s first portable colposcope, which is a device used to diagnose cervical cancer. Gynocular was created to make cervical examination convenient and accessible to every health clinic in the world, with the aim of improving women’s health globally.

“At Gynius we strive to improve women’s health around the world and provide capability for a high quality cervical examination at a wide range of clinical settings. The simplicity and efficiency of Gynocular is a result of an ongoing multidisciplinary team effort, a multinational collaboration and the desire to make women’s healthcare more simple and accessible to every woman.”- Isaac Shemer, CEO Gynius

A smart- phone adaptor can be used with Gynocular, enabling the user to capture, store, and send high quality digital images or video. The low cost and small size of the device make it ideal for use in low-resource settings, whilst maintaining a high standard colposcopy that is widely tested and FDA approved. Gynocular works just as well in high-tech hospitals as in remote field clinics, allowing women everywhere access to the same quality diagnosis no matter where she lives.

As the winner of the JumpStart award, Gynius will receive 100,000 SEK in design consultation by Veryday, a consultancy with a long history of designing award-winning user centered medical devices.

“Gynius’ values and mission align with our own work. We are happy to be able to support a company that aims to improve the health of women worldwide – especially in developing countries. With its usability and digital connectivity, Gynocular represents the future of healthcare.”
- Niclas Andersson, VP Marketing & Business Development Veryday

About the 33-list

Which of today’s technology start ups have the potential to be the stock exchange giants of tomorrow? To find out, Affärsvärlden and Ny Teknik have come up with the most important list currently available – “33–listan”. This list has existed for seven years, and all judges are editors at Affärsvärlden and Ny Teknik. Previous winners include Mojang, Spotify, iZettle and Tictail. Find out more at

About Veryday

Veryday is one of the top-ranking design consultancies in the world. The company has an impressive track record for design that has helped build remarkably successful businesses for its clients, including LG, Microsoft, GE Healthcare, 3M, Spotify, BabyBjörn and IKEA. Veryday was founded in 1969 and has a strong commitment to people-driven innovation as a means to enhance quality of life. In 2014, Veryday’s 45-year success story was honored with the highest distinction in the design world the ‘Red Dot: Design Team of the Year’. Based on deep people insights, Veryday’s design specialists create innovative solutions through products and services in the physical and digital worlds. The company has offices in Stockholm, New York, Dubai, Shanghai, and is represented in London. Find out more at

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