Moberg Pharma expands retail presence for a second Dermoplast product in 7 500 CVS stores and 3 500 Walmart stores.
Dermoplast was acquired from Prestige Brands, Inc. in December 2016, contributing to sales and profitability as of January 2017. There are two products under the Dermoplast brand and the additional distribution means that both products are now available at all three main retailers, Walmart, Walgreens and CVS. The brand is also listed in additional drugstores, such as RiteAid, mass retailers such as Target, and is also sold directly to hospitals.
“This is our most recent acquisition and we are pleased that the integration is progressing according to plan. The distribution gains provide excellent opportunities to build on the brand equity of Dermoplast in the years to come”, says Jeff Vernimb, GM of Moberg Pharma North America.
Opening orders are expected to ship in April.