Sponsored content - December 10, 2018
Will GSK’s new ‘ethical’ approach to its customers deliver commercial success?
GSK’s move to a new model of customer engagement has generated a great deal of debate. Indeed, many commentators remain skeptical that this ‘ethical’ model – especially the decoupling of sales incentives from prescription volume isn’t robust enough to deliver results in the long-term. A myriad of questions is being asked by onlookers: How does […]