Copli is now available as Veeva Falcon MLR, an agentic MLR solution that significantly accelerates content review with the potential to eliminate 70% or more of manual MLR labor within five years.

Veeva Falcon MLR brings agentic automation to marketing teams, MLR groups, and agencies. It executes rigorous reviews of promotional and medical materials, conducting compliance checks against approved labels and local regulations, to minimize manual effort and free reviewers for higher value work, the company states.

“Our breakthrough with agentic MLR marks a fundamental shift in commercial and medical content review and approval,” says Jacob Scheel-Bech, CEO of Copli. “As part of Veeva, we can scale our vision for MLR transformation. Veeva Falcon MLR brings compliance at speed to the industry with intelligent agents that work seamlessly with Veeva PromoMats.”

“The MLR process has long been a significant bottleneck in getting critical information to patients and doctors,” says Emma Hyland, vice president, Veeva Commercial Content. “With Veeva Falcon MLR, our customers can speed up the entire review cycle, automating routine labor so reviewers can become strategic advisors.”