GE Healthcare has entered into a sales and distribution agreement for C-RAD’s Sentinel 4DCT™ systems and Cyrpa High Impact Technology (HIT) laser systems.
C-RAD’s systems are used for 4D imaging and virtual simulation in radiation therapy. GE will offer these solutions through its price book, making them available to the GE salesforce and their customers worldwide. A special logistic system, C-RAD Smart Logistics™, has been developed and is currently being implemented. This system optimizes the logistic processes and simplifies the supply chain for C-RAD’s distributors. With its global footprint, C-RAD will therefore be able to launch distribution hubs in Europe, the US and Asia to provide more rapid deliveries. This model could be attractive for other OEM customers in the medtech industry. It is expected that C-RAD and Cyrpa products will be included in GE’s price book during the fourth quarter. First orders are expected during the first quarter of 2016. C-RAD will be ready to deliver from January 2016 onwards.
The worldwide market for advanced CTs sold into radiation therapy is about 400 units a year. The large majority are delivered with a laser system for virtual simulation. In advanced markets the proportion of CTs that are delivered with 4D imaging is growing rapidly. C-RAD has hired a dedicated key account manager to support distributors and to develop distribution through this sales channel. “This new agreement with GE represents an interesting strategic opportunity for us,” says Tim Thurn, CEO of C-RAD. “C-RAD has an appealing product portfolio, and it is our intention to make our distributors’ product offerings even more attractive. At the same time C-RAD can benefit from the strong presence of the sales and distribution organizations of OEM distributors.”