Q&As with six Shimadzu specialists from Sweden.
At the end of 2019, Shimadzu opened its own subsidiary in Sweden. It distributes Shimadzu’s full range of analytical instrumentation solutions, including chromatography, mass spectrometry, TOC (sum parameters) and spectroscopy, targeting clinical, pharmaceutical, environmental and food applications in industry and academia. Sales, service and application specialists work in the 350-square-meter office in Stockholm, which also houses a demo lab and seminar rooms.
Why did you decide to work for Shimadzu in Sweden?
Markus Näslund: “When I was offered to join Shimadzu in Sweden, I was happy that I can be a part of the challenging and exciting startup process. Here, I can add my knowledge and tenacity in problem-solving to help Shimadzu become one of the best brands in Sweden for analytical instrumentation.”
What other possibilities/advantages are there for you to work directly for a manufacturer?
Johan Berthag: “Working directly for the manufacturer is a huge advantage: you are so much closer to R&D, production and also to the global network of solutions that Shimadzu provides.”
What is the advantage for customers that Shimadzu is directly in Sweden?
Kristin Akilleson: “Better service and faster support, and a large Shimadzu network throughout Europe at our and our customers’ disposal. Furthermore, customers can experience the systems in our demo lab.”
What makes the Swedish market so special and how does Shimadzu fit into it?
Ilya Zelikman: “Quality and tradition has always been a backbone of Swedish life. And Shimadzu offers both. Sweden is a very innovative market which will benefit from Shimadzu’s innovative products.”
Dijana Ceric: “Shimadzu fits perfectly because it delivers the latest technology, responds to high market demands and has the team that wants to prove this.”
What is your vision for Shimadzu in Sweden?
Lage Thaning: “Shimadzu in Sweden will be THE local provider/partner for service, support and solutions. Shimadzu will always put the customers first.”