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Probi to launch Probi Digestis in Brazil

Probi has signed a distribution agreement with Laboratório Daudt, the oldest Brazilian pharmaceutical company with market presence since 130 years.

Following registration, Lab. Daudt plans to launch Probi Digestis during 2015. Probi AB and Lab. Daudt have agreed to launch the probiotic supplement – Probi Mage – on the Brazilian market.
“Key to success in such a large market is distribution into the most important of the 65 000 pharmacies, along with professional contacts with the gastroenterology specialists. Lab. Daudt have these networks, and this is why Probi is very pleased to sign with Daudt”, says Peter Nählstedt, CEO of Probi.

Probi Digestis is based on Lactobacillus plantarum 299v (DSM 9843), targeting bloating, gas formation and pain.
“Probi Digestis will be launched under a specific IBS brand complementing Lab. Daudt’s presence in the category. We are pleased to enter into a cooperation with Probi of Sweden, one of the leading probiotic science companies in the industry,” says  Gustavo DaudtVice President and 5th generation in Lab. Daudt.

 

Source: Probi